Our Process

From Inception to Installation

A collaborative, white-glove process designed to bring your vision to life—down to the last detail.

Designed the Way Designers Actually Work

Every NIBA rug begins the same way your projects do—with a vision. Whether you’re working from a fully developed concept or a single point of inspiration, we collaborate with you to translate your ideas into a custom piece that fits the space perfectly—in scale, color, and material.

The Custom Rug Journey

01

Discovery & Direction

Understanding Your World

We begin by understanding your project—your space, your palette, your client. Whether starting from a concept, reference, or idea, we help refine direction and identify what’s possible.

 

02

Design & Artwork

See It Before It Exists

Every custom rug begins with artwork. Our team creates detailed renderings so you can see your rug before it’s made—capturing scale, proportion, and tone with precision.

 

03

Color & Material

Every Detail, Refined

With access to thousands of colors and materials, we refine every detail. From custom color matching to curated selections, your rug integrates seamlessly into the full design.

 

04

Value Engineering

Design Without Compromise

We align design and budget without sacrificing integrity. Through expert guidance, we explore options that preserve the visual impact of your design.

 

05

Sampling & Refinement

Unlock the Experience

Before production, we develop samples for real-world evaluation. This ensures every decision—texture, tone, and construction—is intentional.

 

06

Production & Installation

Crafted by Master Artisans

Once approved, your rug is brought to life by master artisans. Each piece is handcrafted to exact specifications and installed with precision.

 

07

Completion & Legacy

Designed to Endure

The final result is more than a finished rug. It becomes part of the architecture of the room-bringing together furniture, art, and atmosphere to create a space that feels complete. We are grateful for the designers and architects who trust us to bring their visions to life. We invite you to view this one of a kind project HERE.

From Rendering to Reality

What you see is what you get.

Rendering

Actual Rug

Rendering

Actual Rug

Rendering

Actual Rug

Let's Design Something Custom

Bring us your vision—we’ll take care of the rest.

We are on Instagram
Think these are all different colors? Spoiler alert: they’re not! 

Same dye. Completely different result.

One of the biggest misconceptions in custom rugs is that color is color. In reality, the fiber plays a huge role in how a dye is absorbed.

In this video, Beth walks through a series of samples—all dyed the same lavender color—to show how wool, silk, linen, and other fibers each create a completely different final look.

It’s a great reminder that when you’re customizing a rug, changing the fiber can change the color just as much as changing the dye itself.

That’s why we always recommend reviewing a strike-off before production. It’s the best way to see exactly how your selected fiber and color will work together before your rug is made.
Every custom rug starts somewhere! 🌈 💭 

Sometimes it’s a painting. Sometimes it’s a fabric. And sometimes… it’s a child’s doodle.

Child’s Play was inspired by the kind of carefree creativity we often overlook—the spontaneous lines, scribbles, and imagination that remind us the best ideas come from unexpected places!

That’s the beauty of custom. Inspiration can come from anywhere, and we’ll help turn it into something beautifully made, completely unique, and entirely yours.

Why go in stock when custom is this much fun?

#customrugs #nibadesigns #handmaderugs #designinspiration
In this reel, Beth explains one of the beautiful characteristics of hand-knotted Persian rugs: the natural striation that comes from the way the wool is hand-combed, spun, and dyed before weaving ever begins. It’s those subtle variations that give each rug its depth, movement, and one-of-a-kind character.

Using Kochi from our Taj Collection as an example, she also shares the inspiration behind the design—a modern interpretation of India’s rich artistic heritage, from intricate henna patterns to timeless architecture.

As you begin selecting rugs for your next project, understanding how different rug-making techniques affect texture, color, and overall appearance can make all the difference. We’re always happy to walk you through the options and help you find the construction that’s right for your design.